Start with the first screen
Open your homepage on a phone. Can someone tell what you do, who it is for, and how to take the next step without decoding a slogan? Your website should not make people do homework.
Ask someone unfamiliar with the business to explain the offer in their own words. That is more revealing than asking whether they like the design.
Check the audience and the evidence
Check that the page matches the reason visitors clicked. Match proof to the claim: permitted work samples show what was made; a working demo shows a task. Neither proves more inquiries. Use genuine customer quotes only with permission.
Fictional example: an ad promises help with emergency repairs, but the page describes general property services and never explains availability. More clicks will not repair that mismatch. Do not add availability promises the business cannot support.
Follow the click all the way through
Inspect the button destination, form fields, error messages, confirmation, and handoff to the responsible person. Coordinate any live test or use a test environment. A button click is not an inquiry received; an inquiry received is not a customer answered.
Change one thing you can evaluate
Start with the clearest observed problem. Compare relevant inquiries and their quality, not visits alone. Allow for small samples, seasonal demand, and changes in traffic before crediting the rewrite for a result.
You may need a clearer offer, better proof, a repaired form, or a different acquisition approach. A redesign is only one possible answer.